Yooney Choi

'유니초이'의 디자인에는 꽃과 한국이 함께 합니다.

‘유니초이’는 서울과 런던을 기반으로 세계와 소통 합니다.  

그녀의 감성을 담은 라이프 스타일 브랜드 ‘YC’ 는

일상을 보다 아름답게 만드는 것을 목표로 합니다.

Flowers and Korean heritage both exist in Yooney Choi's headpieces and hats.

Based in Seoul and London, this is where she begins her conversation with the world. 

"YC" is a life-style brand full of her sensibilities.

Yooney Choi is a florist turned milliner. 

Her signature headpieces incorporate delicate cold porcelain flowers. 

She experiments with new materials and is a master at capturing elements of nature such as flowers and greenery into her designs. 

Her work is also influenced by her Korean heritage and culture.  

Yooney spends her time between Seoul and London often inspired by what she discovers in her daily life and travels. 

She loves to create art and is particularly passionate about highly crafted details which you would fall in love with! 

Internationally-renowned, Yooney launched her brand “YC” in March 2020